Architect the Campaign
Idea, channel jobs, sequence, and handoffs designed as one system. Two weeks, master plan.
Grapes Worldwide is an integrated marketing agency that runs one campaign idea across every channel in sequence, so spend compounds instead of canceling itself out.
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Most integrated campaigns are ten channel plans stapled together and called a strategy. Integration is sequencing: the film earns the attention, search catches the demand it creates, social keeps the conversation, retail closes it, and every channel knows which job is its own. We architect campaigns as one system with one idea and one measurement, so no rupee spends against another.
The master plan: idea, jobs per channel, sequence, and handoffs that make spend compound.
Where the money goes and when, decided by the journey, not by whoever asked loudest.
Creative built for where it runs and media buying ideas built to travel, negotiated as one.
The eight weeks that decide the year, run to a drumbeat with one owner.
Between launches: the sustaining system that keeps share without resetting to zero each quarter.
One ladder of metrics from attention to revenue, so integration is provable, not asserted.
The campaign that keeps its spine across markets while respecting each one's reality.
Your agencies, vendors, and teams conducted to one plan instead of five interpretations.
Five stages, one goal: a campaign where every channel multiplies the others and the result is provable. Proven on FMCG, automotive, and fintech brands across five countries.
Idea, channel jobs, sequence, and handoffs designed as one system. Two weeks, master plan.
Assets and buys negotiated together so each serves the other's placement.
The launch window run to a drumbeat with one accountable owner.
Always-on systems that hold share between launches instead of resetting.
One attribution ladder from attention to revenue, reviewed monthly.
Agentic campaign operations put autonomous AI agents inside the monitoring and versioning workflow. They track channel performance daily against the plan, flag sequencing breakdowns between channels, and version assets per placement from approved masters. At Grapes, every agent workflow ends at a human desk, where a named campaign lead reviews, corrects, and approves the next move.
Agents monitor each channel against plan and flag breakdowns daily.
The campaign lead decides the correction.
Agents detect when handoffs between channels stall or overlap.
Media leads rebalance the plan.
Agents produce placement-specific versions from approved masters.
Designers approve every master and release.
Agents track market versions against the central spine.
Market leads approve each adaptation.
Agents flag pacing and performance anomalies the hour they appear.
Media owners action every alert.
Dashboards that ladder attention to revenue per channel, in plain language.
Your strategist owns the monthly review and next move.
What changes for you
AI multiplies our output. It never replaces our judgment.
The questions CXOs ask us before signing, answered straight.
One campaign idea run as a single system: each channel assigned the job it does best, sequenced so channels hand demand to each other, measured on one ladder from attention to revenue. The test is simple: could you cut any single channel and see the whole campaign suffer? If not, it was adjacency, not integration.
Running all channels spends everywhere; integration makes the spend compound. Without sequencing and shared measurement, channels cannibalise credit and duplicate messages. With them, the film makes search cheaper and retail closes what both opened.
Someone must, or the plan becomes a compromise. We can orchestrate your existing partners against one architecture, run it entirely ourselves, or mix. The non-negotiable is one plan, one measurement, and one owner of the sequencing.
One KPI ladder with incrementality, not a channel league table: attention, demand created, cost per outcome, and revenue, with holdouts where feasible. Each channel is judged on its assigned job, and the campaign on the compound result.
Usually the opposite. Sequencing wins: attention first, demand capture ready, sustaining social in step, retail closing on time. Simultaneity is a logistics choice, not a strategy.
Agents watch each channel daily against the plan, flag handoff breakdowns, and version assets per placement from masters. Every agent workflow passes a human checkpoint where a named campaign lead approves the next move.
Three reasons clients cite. Our campaigns compounded into 5 times sales and 250% organic growth. Creative, media, and digital sit in one team, so nothing is coordinated by apology. And one measurement ladder proves it, from five offices worldwide.