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The AI Stack Revolution: Building Marketing’s New Operating System
The future of marketing will not be built by simply adding more tools, but by creating better connections between them. Moderating an exclusive closed-door boardroom discussion hosted by exchange4media in association with CereOne Media Pvt Ltd, the conversation explored “The AI Stack Revolution: Building Marketing’s New Operating System.” The discussion highlighted how AI is evolving from a standalone capability into an intelligence layer that connects content, discovery, media, commerce and measurement into one cohesive ecosystem. The focus is no longer on how many AI tools an organisation has. The real opportunity lies in how effectively these capabilities work together to solve business problems, enable better decisions and create meaningful customer experiences. #AI #Marketing #MarketingTechnology #DigitalTransformation #Innovation #Leadership #AIStack #GrapesWorldwide
Creativity and Business Outcomes Must Go Hand in Hand
Creativity alone does not build a business. While award-winning campaigns continue to push creative boundaries and inspire the industry, the larger responsibility of agencies is to build businesses, not just campaigns. This means understanding commercial goals, solving for growth, navigating complexity, embracing technology and creating work that delivers measurable impact. Creativity has not become less important—it has become more responsible. The most effective agencies are those that combine creative excellence with a strong focus on business outcomes. Sharing perspectives with exchange4media on how the role of agencies is evolving and why creativity and business impact must go hand in hand. #Creativity #BusinessStrategy #AgencyLife #Marketing #BusinessGrowth #CreativeStrategy #GrapesWorldwide
Exploring the Future of AI at Google I/O Connect India
The next wave of AI will be shaped through collaboration, innovation and responsible adoption. At Google I/O Connect India in Bengaluru, innovators and industry leaders came together to explore the future of AI—from Google Gemini and developer platforms to enterprise adoption, safety and real-world applications. The conversations highlighted that the future of AI is not just about technology. It is about the people, partnerships and ideas that help transform innovation into meaningful and scalable business impact. A valuable day of learning, conversations and new perspectives on what lies ahead. #GoogleIOConnect #GoogleIO #AI #Gemini #Innovation #Leadership #Marketing #Technology
Beyond Circulation: The Future of Print Media Measurement
Measurement can no longer stop at circulation. While circulation has traditionally been a key way to evaluate print campaigns, brands today need a clearer understanding of the actual business impact. Did a campaign drive store visits, generate enquiries or influence sales in a specific market? This is where attribution plays an important role. Tools such as QR codes and unique coupon codes can help connect print campaigns to measurable consumer actions, giving marketers greater confidence in their media investments. Sharing perspectives with exchange4media on how advertisers are navigating the absence of IRS and why the next chapter for print media will be defined by better measurement and attribution. #Marketing #MediaPlanning #PrintMedia #Advertising #GrapesWorldwide
Better Marketing Decisions Start Before the Campaign Goes Live
The best marketing decisions are made long before a campaign goes live. Today, the opportunity is not simply to create more content, but to make smarter decisions across every stage of the campaign lifecycle—from audience discovery and planning to creative development, optimisation and measurement. When these stages work together instead of in silos, every decision can build on the one before it. Technology can help accelerate the process, but strategy, context and human judgement remain essential to understanding people and creating effective marketing. Sharing perspectives with exchange4media on how marketing is becoming more connected across the entire campaign lifecycle. #MarketingStrategy #CampaignPlanning #ConsumerInsights #MarketingTechnology #CreativeStrategy #GrapesWorldwide
Why Attention Quality Matters More Than Reach in Advertising
In a world of endless content, attention is becoming one of the most important measures of advertising effectiveness. Views and impressions may show how far a campaign travelled, but they do not always reveal whether it truly connected with the audience. The focus is now shifting towards understanding the quality of attention—how long audiences engage, what makes them pause and where they lose interest. With AI-powered heatmapping, eye-tracking and engagement analytics, brands can gain deeper insights into how audiences consume content and create stories that people genuinely choose to engage with. Sharing perspectives with IMPACT Weekly Magazine on why the future of advertising will be defined by attention quality, not just visibility. #AttentionEconomy #Advertising #Marketing
Awareness is Creating a New Category in Women’s Health
Growing awareness around women’s health is creating opportunities for meaningful innovation and new product categories. Reusable period underwear is one such example, as consumers increasingly explore solutions that combine comfort, convenience, sustainability and hygiene. As awareness continues to grow, the focus will be on building trust through education, accessibility and products that genuinely address evolving consumer needs. Sharing perspectives with ET BrandEquity on the growing momentum behind India’s reusable period underwear category. #BrandStrategy #ConsumerInsights #WomenHealth #Innovation #Marketing #GrapesWorldwide
Jockey’s “Then. Now. Always.”: Building on Brand Legacy
Reinventing a legacy brand is not about leaving its history behind. It is about finding new ways to make that history relevant. Jockey’s Then. Now. Always. relaunch offers an interesting perspective on brand building, using its long-standing legacy as a foundation to connect with a new generation. The strongest repositioning work does not erase what people already know and remember about a brand. Instead, it builds on that memory while giving audiences a fresh reason to see the brand differently. #BrandBuilding #BrandStrategy #Marketing #Advertising #ConsumerBehaviour #GrapesWorldwide
How AI is Rethinking Creative Production and the Agency Model
AI is transforming creative production, not just by making work faster but by changing how agencies think about the entire production process. From storyboarding and shoots to editing and VFX, generative tools are bringing more production capabilities closer to the creative desk. But as production becomes faster and more accessible, the real value lies beyond simply creating more assets. The key advantage will be in knowing which ideas deserve to be produced and how technology can help turn the right ideas into meaningful work. Sharing perspectives inspired by exchange4media on how AI is reshaping creative production and the future of the agency model. #AI #Advertising #CreativeProduction #AgencyLife #Marketing #GrapesWorldwide
The Evolving Role of Commerce Media in Advertising
Commerce media is changing the way brands think about advertising, measurement and business outcomes. The conversation is no longer just about reaching consumers at the point of purchase. It is also about understanding what happens after an ad is seen and how media investments translate into measurable results. Sharing perspectives with exchange4media on the evolving role of commerce media and how it is helping brands connect advertising efforts more closely with consumer behaviour and business outcomes. #CommerceMedia #MediaPlanning #Advertising #MarketingStrategy #BusinessOutcomes #BrandStrategy #MarketingLeadership
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August 2026
Kaumudi B Bhardwaj Appointed as Copy Director at Grapes Worldwide
Kaumudi B Bhardwaj is stepping into a new role as Copy Director at Grapes Worldwide. Known for bringing a distinct point of view to creative work, Kaumudi has contributed to campaigns, brand voices, and the little lines that make an idea stand out. With this new role, she takes her creative thinking to a bigger stage, bringing fresh perspectives and stronger ideas to the work ahead. Here’s to building more work that raises the bar and creating ideas that leave a lasting impact. #GrapesWorldwide #KaumudiBBhardwaj #CopyDirector #CreativeLeadership #CreativeWork #BrandStorytelling
August 2026
Grapes Worldwide Mentors at University of the Arts London
Grapes Worldwide’s Shraddha Agarwal and Sini Magon joined the University of the Arts London as industry mentors, sharing perspectives on creative marketing, brand building, and entrepreneurship with the next generation of creative talent. The mentorship reflects a shared belief in the power of creativity, connecting industry experience with education and encouraging young minds to create with context, culture, and purpose.
Technology Doesn’t Create Value. Outcomes Do.
Technology alone does not create value. The real impact lies in how it helps organisations work smarter, solve problems faster and achieve better outcomes. As AI and new technologies continue to transform the way businesses operate, the conversation is moving beyond production and automation. Clients are looking for better decisions, stronger outcomes and measurable business impact. Sharing perspectives with Design News on how AI is changing the role of agencies and why the future belongs to organisations that use technology strategically to create meaningful business value. #Leadership #ArtificialIntelligence #Marketing #BusinessStrategy #Innovation #DigitalTransformation #GrapesWorldwide
How AI is Changing the Way Young Consumers Search and Discover Products
The way people discover products is changing, and AI is making that shift more noticeable. For younger consumers, search is becoming more conversational. Instead of simply typing keywords, they can ask questions, refine their preferences and receive recommendations that feel more relevant to their needs. This shift raises an important question for brands: how do you stay visible when the way consumers discover products is evolving? Sharing perspectives with The New Indian Express on how AI is influencing the way young consumers search, discover and shop online. #AI #ConsumerBehaviour #DigitalMarketing #Search #BrandStrategy #ConsumerInsights #TheNewIndianExpress #GrapesWorldwide
From Reel to Real: The Evolving Influence of Celebrity-Led Content
The idea of celebrity influence has evolved significantly with the rise of social media. Today, audiences connect with celebrities beyond their work, following their personalities, opinions, interests and everyday content. This has created new opportunities for brands to build deeper and more authentic connections through celebrity-led content. Sharing perspectives with Financial Express in its “From Reel to Real” feature on how celebrities are building influence beyond traditional entertainment and what this evolving relationship means for brands. #CelebrityMarketing #InfluencerMarketing #BrandStrategy #ContentMarketing #ConsumerEngagement #FinancialExpress #GrapesWorldwide
Football’s Growing Popularity is Reshaping Brand Opportunities in India
The conversation around football in India is changing. With strong viewership and growing digital engagement around the FIFA Club World Cup, football is building a loyal and engaged audience. The opportunity now lies in ensuring that this interest continues beyond the tournament. Brands that invest in long-term engagement, support domestic leagues and create experiences beyond live matches can build stronger and more meaningful consumer relationships. Sharing perspectives with Financial Express on how football’s growing popularity is opening new opportunities for brands and reshaping the future of sports marketing in India. #FootballMarketing #SportsMarketing #BrandStrategy #ConsumerEngagement #FIFAClubWorldCup #MarketingLeadership #BrandBuilding #FinancialExpress #GrapesWorldwide
MamyPoko Pants Skin Breathe Care – Beyond Soft. Let Skin Breathe
Softness is only part of what makes a diaper comfortable. For new parents, concerns around rashes and everyday skin comfort are common. MamyPoko Pants Skin Breathe Care and Grapes Worldwide turned this insight into a campaign built around a simple thought: Beyond Soft. Let Skin Breathe. The campaign highlights breathability, reduced skin contact and airflow, bringing the product benefit to life through a functional DVC, an emotional film and engaging social content. With Pokochan making the science simple and relatable, the campaign puts everyday baby comfort at the heart of the story. #GrapesWorldwide #MamyPoko #MamyPokoPants #BeyondSoft #LetSkinBreathe #CampaignWork #CreativeWork
MamyPoko Pants – Skin Breathe Campaign
A digital campaign for MamyPoko Pants focused on moving the conversation beyond softness to highlight the importance of breathability for a baby’s skin. The campaign showcased the product’s Half Skin Touch Airy Sheet and its role in providing comfortable airflow, while addressing a key concern for parents—rash-free comfort. Through relatable storytelling and product-led communication, the campaign positioned MamyPoko Pants Skin Breathe as a thoughtful choice for parents seeking breathable, comfortable, and skin-friendly protection for their babies.
Grapes Worldwide launches Vibhor’s ‘Pata Hai’ campaign celebrating everyday trust
Grapes Worldwide has unveiled Pata Hai, a heartfelt campaign for Vibhor featuring actor Rupali Ganguly. Inspired by the quiet understanding shared within families, the film celebrates care, trust, and the confidence behind everyday choices, reinforcing the brand’s belief: “Mera Vishwas Vibhor Ke Saath.”
Celebrating Childhood, the Pokochan Way
Some birthdays are about cake. This one was about creating unforgettable memories. For MamyPoko Pants, Grapes Worldwide brought Pokochan's birthday to life at Niswarth Kadam NGO, turning the day into a joyful celebration filled with games, performances, magic, laughter, and shared smiles. Conceptualised under #PartyLikePokochan, the experience was designed to let children simply enjoy being children—making every moment meaningful and every memory lasting. #GrapesWorldwide #MamyPoko #Pokochan #BrandExperience #CampaignWork #CreativeMarketing
The Stories Fathers Leave Behind
Some of the strongest lessons in life are never spoken—they’re simply lived. This Father’s Day, Grapes Worldwide partnered with brands to celebrate the quiet strength, unwavering support, and everyday moments that make fathers truly unforgettable. Each campaign told a different story, united by one shared emotion: gratitude. Here’s a look at how brands honoured the occasion through meaningful storytelling. #GrapesWorldwide #FathersDay #BrandStories #CreativeWork #CampaignWork
MamyPoko Plants’ Participative Instagram Birthday Experience
Grapes Worldwide developed Pokochan’s birthday as a participative Instagram experience for MamyPoko Plants, turning audience interactions into evolving content throughout the day. The campaign was featured in Social Samosa’s Yearbook of Campaigns 2025–2026, highlighting how platform thinking, content agility, and structured workflows came together to create a seamless co-creation experience.
August 2026
Grapes Worldwide at Google I/O Connect India 2026
Grapes Worldwide leaders Shradha Agarwal and Sini Magon attended Google I/O Connect India in Bengaluru, where they explored the latest advancements in Google Gemini, AI infrastructure, developer tools, and enterprise innovation. The event reinforced our commitment to staying at the forefront of AI-driven transformation, enabling us to deliver smarter, future-ready solutions for the brands we partner with.
December 2025
Real-money gaming exit triggers programmatic reset
Festive rush emerging as the first test of whether OTT, CTV, e-comm, fintech & consumer brands can fill the vacuum created by absence of RMG brands to push up CPMs and premium slot pricing.
Quality Over Quantity: Is content restraint the in thing for brands?
Brands are shifting from prioritising frequency to focusing on relevance, listening closely to audience and showing up only when and where it truly matters
Exclusive | The Stature of TV: Shradha Agarwal of Grapes Worldwide on how a screen can elevate a brand
In an exclusive conversation with MediaBrief to mark World TV Day, Shradha Agarwal, Co-founder and Global CEO of Grapes Worldwide, recalls the unforgettable thrill of seeing her creative work come alive on television.
Deal or No Deal?
With the likes of Amazon & Flipkart hosting sales so frequently, are big Sales losing their impact? Also read about the new credit system on the block, 'Buy Now Pay Later.'
Swipe, Click, Shop, Repeat!
Step into the future of shopping with shoppable ads—where buying a stylish jacket or a must-have beauty product takes seconds, not minutes
Grapes' Shradha Agarwal to decode balancing trust, efficiency & AI at e4m-iDAC 2025
The third edition of the Independent Digital Agency Connect (iDAC) conference will be held on October 15
Brainstorming at Grapes Worldwide is more of a multifaceted discussion rather than a mundane listing of pointers: Shradha Agarwal
Shradha Agarwal, Co-founder and Global CEO of Grapes Worldwide, has spent the past decade shaping the agency into a leading global integrated communications powerhouse.
Grapes Worldwide crafts new ‘Kuch Bhi’ campaign for Vibhor Oils
The campaign focuses on a common kitchen phrase as a quiet expression of trust, capturing the emotional reality of everyday cooking decisions.
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Vibhor Oils sheds light on the trust hidden in everyday kitchen conversations
Grapes Worldwide, a globally integrated communications agency, has conceptualised and executed a new campaign for Vibhor Oils that brings to life a cultural insight familiar to Indian households.
Poko’s day out, Grapes Worldwide & MamyPoko bring real-time parenting joys to life
The campaign was rolled out on the occasion of Pokochan’s birthday and brings about the confluence of imagination and AI-powered technology to design a host of unique and interactive experiences
Grapes Worldwide crafts a real-time campaign, Poko’s Day Out for MamyPoko Pants
Grapes Worldwide, an integrated communication agency, designed a campaign, Poko’s Day Out for MamyPoko Pants, one of India’s leading brands in baby diapers from the house of Unicharm. The campaign was designed to mark the birthday celebration of Pokochan.
November 2025
Grapes Worldwide wins the digital mandate for LivWell
New Delhi, 19th March 2025: Grapes Worldwide, an integrated communication agency, has bagged the digital mandate for LivWell. The mandate will be looked at by the Bangalore team where it will focus on establishing a robust digital presence, while reinforcing the entire branding and positioning of the LivWell.
November 2025
India’s retail media boom now runs on fulfilment, not discounts
E-commerce, India’s fastest-growing ad channel, is now driven by fulfilment speed, as the retail media ecosystem shifts from discount-driven spikes to delivery-focused outcomes
Grapes Worldwide crafts an engaging and real-time campaign, Poko’s Day Out for MamyPoko Pants
New Delhi, 8th July 2025: Grapes Worldwide, an integrated communication agency, designed a campaign, Poko’s Day Out for MamyPoko Pants, one of India’s leading brands in baby diapers from the house of Unicharm. The campaign was designed to mark the birthday celebration of Pokochan.
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Grapes Worldwide sends Pokochan on an AI-powered birthday adventure for MamyPoko Pants
Real-time Instagram campaign turns baby mascot’s day out into a tech-fuelled joyride.
When Supplements started gaining in India
India’s dietary supplements are gaining momentum, set to hit $10B by 2026, an impressive YoY growth of 22%. IMPACT explores the trend
Spotlight 2025 – Perspectives from Industries Leaders featuring “Shradha Agarwal”
At this time last year, we were all discussing the impact and future possibilities of a cookie-less world. Are there any specific trends and market shifts you’d like to highlight that you think will be the major ones of the year?
e4m Media Ace Awards 2024: GroupM, Wavemaker, Interactive Avenues take home top honours
Shashi Sinha conferred with Lifetime Achievement Award. Prasanth Kumar, Amin Lakhani, Vikram Sakhuja among other key awardees
Here's why marketers are blamed for attention deficit in Gen-Z
Experts unpack the myth of Gen-Z’s short attention span, suggesting it’s not about time but quality content and relevance. Insights reveal how brands can truly engage by aligning with Gen-Z's expectations
Bad taste: Why stars are shunning pan masala ads
Despite being big spenders on ads, celebs are staying away from pan masala and gutka endorsements, reflecting increased awareness and accountability, say experts.
WokTok Noodles ad: A delectable and relatable treat?
The humorous depiction of Chinese characters engaging in Indian customs effectively communicates WokTok’s Indianized take on Chinese noodles, say experts.
Cracks in Google’s empire: Will app store ruling spark change? Part - 1
In a landmark ruling this month, a US judge ordered Google to permit alternative app stores on Android devices. This is the most significant outcome of Epic Games’ antitrust lawsuit against Google, which began in 2020.
Zepto’s Soan Papdi spot: A quirky festive offering
Our take on Zepto bringing in Soan Papdi as the 'Chief Comeback Officer' this Diwali
November 2025
Rise of performance marketing sparks a rethink on whether it’s still marketing or just sales
For some, programmatic and performance marketing represent the future, a data-driven democracy that ensures every rupee spent has a return. For others, it’s a quiet erosion of soul, where persuasion has been reduced to precision and storytelling is starting to sound like sales
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November 2025
From attribution chaos to clarity: How advertisers are rewriting the rules
With no unified measurement currency in sight, marketers are shifting focus from perfect attribution to actionable insights that drive faster, data-led decisions, say experts
How integration of ads into Google AI Overviews will shake up digital advertising game
As AI-generated answers give users immediate information, experts suggest the role of ads will shift from purely capturing attention to delivering additional value that complements AI responses.
From premium to programmatic: Has YouTube masthead’s value taken a hit amid cost surge?
Once a premium digital ad staple, YouTube’s masthead ads have now become a pricier, less exclusive option, with advertisers now questioning its ROI
LinkedIn's rising influencers: Are they ready to compete with Instagram stars?
LinkedIn has a new breed of creators—those focused on producing content that are intellectual in nature. In contrast, Instagram thrives on entertaining, visually appealing content.
e4m Digital 40 Under 40 honours and celebrates trailblazers in the digital sphere
The winners include advertisers & investors in the digital domain from agencies, ad tech companies and platforms
e4m-iDAC second edition today: Experts to decode the evolving trends in digital ecosystem
The conference will be followed by e4m Mavericks Awards, which will honour the outstanding achievements of independent agencies.
Why are brands under Ganji Chudail's spell?
Nykaa recently collaborated with the internet meme, prompting industry watchers to talk about the longevity of brands leveraging trending cringe content for engagement
850 mn users, no advertiser FOMO: Unpacking Snapchat's marketing paradox
Despite boasting a solid user base globally and in India, the social media platform is struggling with rivals in ad biz. Experts discuss why that is.
Auto brands hit the fast lane this festive season, revving up adex by 15% over last year
Experts predict a surge in auto brand spending during the festive season, with nearly 25% of their Q4 investments focused on the festive months, driven by the majority of vehicle launches happening before November
Assembly Polls: Haryana leads digital ad spends, J&K gains ground
Leading the charge among top spenders is Congress leader Deepender Singh Hooda, who invested Rs 27.6 lakh on 814 ads
SDC & festive season ads: Stringent checks on Food & Health ads; caution in copywriting
The self-declaration mandate, as per a directive by the Supreme Court of India, has sent the ad world into a tizzy. According to the Supreme Court order, no advertisement shall run on print, television, or digital media without a Self Declaration Certificate which is valid.
October 2025
The great data disconnect in India’s fast-moving markets
As brands rush to build their own data reservoirs, the economics of doing so for small-ticket items, such as FMCG goods, low-value apparel, and impulse buys, are increasingly under scrutiny.
October 2025
How 3D, CGI, and VFX Are Redefining Brand Storytelling in the Age of AI
In today’s hyper-digital world, brand storytelling is no longer confined to static visuals or linear narratives. It is evolving into immersive, intelligent, and emotionally resonant experiences powered by cutting-edge technologies like 3D, CGI, VFX, and AI.
SEBI's crackdown on finfluencers to impact advertising in BFSI; Expected to affect other categories too
SEBI and ASCI have tightened their guidelines, mandating registration for influencers in the BFSI sector to ensure accountability and transparency. Experts say it could result in significant changes to the marketing strategies, requiring strategic marketing and ad spending, with brands being extra cautious.
When the cookie crumbles: How are marketers gearing up for a cookieless era?
SOUNDING BOARD: Experts explore the strategies digital marketers are employing to survive and thrive in the aftermath of the demise of third-party cookies.
The Trends Edition
AI, Influencers, CTV, and the works. What’s in store for the media and advertising industry in 2024?
Grapes bags digital AOR mandate for Supertails
Bangalore based digital pet care start-up, Supertails.com has assigned its digit first marketing agency, Grapes.
October 2025
SRK’s Lockable Reel Shows Why Exclusivity Is the New Engagement Hack
SRK’s password-protected Reel turned casual scrollers into code-cracking fans, blurring the line between entertainment and engagement. Are we entering the era of ‘earned access’ content?
October 2025
Did innovation do the heavy lifting this Diwali
We spoke to agency professionals about the innovations they observed during Diwali 2025, ones that worked and whether AI truly cooked the festive dessert or just heated leftovers.
October 2025
YAAP Digital named ‘Maverick Agency of the Year’ at e4m Maverick Awards 2025
Among the other key winning agencies were ARM Worldwide, Dentsu X, Xapads and Connect Network
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October 2025
AI isn’t replacing our jobs; it’s helping us work faster: Grapes’ Shradha Agarwal
Shradha Agarwal, Co-Founder and Global CEO of Grapes Worldwide, spoke on ‘Human-Centric AI in Creative Campaigns: Striking the Balance of Trust, Emotion & Efficiency’ at e4m-iDAC 2025
October 2025
How will Meta & Google adapt to RMG ad revenue loss?
While it’s difficult for other categories to match that intensity, high-intent verticals like e-commerce and fintech are likely to absorb a significant share of the budget, say experts
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October 2025
Grapes Worldwide Embraces AI Revolution: From Regenerative to Identity AI in Marketing
I run an organization of 11 people. I'm already valued at $100 million.
September 2025
Is DPDP the key to data protection and digital growth?
Industry players say that once DPDP is enforced there will be a move further towards first-party and zero-party data, clearer policies, and seamless access for users to view, edit, or delete data.
September 2025
AI - New Money Spinner for Agencies
AI has moved from experiment to engine, reshaping how India's ad agencies create, pitch, and perform in real time.
September 2025
Top Indian banks' ad spends touch Rs 5K cr in FY25: Seasonal campaigns key driver
A sizeable chunk of the ad spends is believed to be directed at seasonal campaigns designed around periods such as March’s tax-saving rush or the September–December festive cycle
September 2025
Brands buying into predictive commerce for that extra spark this festive season
Predictive systems let marketers time programmatic video and shoppable formats in advance, stock up the right media before the rush, and allocate budgets better, share industry pundits
August 2025
Grapes Worldwide crafts quirky stories for Bikano’s “Dil Ki Mano, Enjoy Bikano” campaign
The campaign showcases Bikano as a source of escape amidst everyday chaos and drama for establishing a meaningful connection with the audience.
August 2025
Grapes Worldwide Unveils Dil Ki Mano, Enjoy Bikano Campaign
New Delhi, 29th August, 2025: Bikano, (a leading brand in the Indian snack industry), has rolled out a fun campaign “Dil Ki Mano, Enjoy Bikano,” capturing everyday madness in a series of videos.
August 2025
Grapes Worldwide Unveils Dil Ki Mano, Enjoy Bikano Campaign
New Delhi, 29th August, 2025: Bikano, (a leading brand in the Indian snack industry), has rolled out a fun campaign “Dil Ki Mano, Enjoy Bikano,” capturing everyday madness in a series of videos.
August 2025
How startup thinking is reshaping ad agencies
In an age where huge networks are consolidating their powers, leaders explore how advertising and adtech agencies are adopting startup-style strategies to survive and thrive in an increasingly competitive and tech-driven industry.
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August 2025
How Startup thinking is reshaping ad agencies'
Search Results for 'How Startup thinking is reshaping ad agencies
August 2025
Bikano’s latest campaign captures everyday chaos with humour
Conceptualised by Grapes Worldwide, the campaign uses exaggerated everyday situations to portray humour in chaos and highlight the role of snacking moments
August 2025
Bikano launches ‘Dil Ki Mano, Enjoy Bikano’ campaign celebrating quirky moments
Bikano has rolled out a campaign ‘Dil Ki Mano, Enjoy Bikano,’ capturing everyday madness in a series of videos. Taking a fresh perspective, the campaign encourages the audience to immerse themselves in the assortment of flavours from the brand in unexpected situations.
August 2025
Bikano’s New Campaign Serves Laughter and Flavour in Life’s Unpredictable Moments
'Dil Ki Mano, Enjoy Bikano’ celebrates snacking through chaos, comedy, and connection
August 2025
Grapes Worldwide Brings Everyday Madness To Life For Bikano’s “Dil Ki Mano, Enjoy Bikano” Campaign
Bikano has launched a new “Dil Ki Mano, Enjoy Bikano” advertising campaign, conceptualized by Grapes Worldwide. The campaign features a series of humorous videos depicting the irresistible nature of Bikano snacks in various unexpected, everyday situations.
August 2025
Why Omnicom Didn’t Dare Kill Lintas
As Omnicom consolidates its networks globally, most legacy names disappear. Lintas remains the lone survivor in India, protected for its enduring equity.
August 2025
Grapes Worldwide steers the launch of Vibhor Oils new Kuch Bhi campaign
New Delhi, 21st August 2025: Grapes Worldwide, an established and globally integrated communications agency, has conceptualised and executed a new campaign for Vibhor Oils that brings to life a nuanced cultural insight familiar to Indian households.
August 2025
Grapes Worldwide steers the launch of Vibhor Oils new Kuch Bhi campaign
New Delhi, 21st August 2025: Grapes Worldwide, an established and globally integrated communications agency, has conceptualised and executed a new campaign for Vibhor Oils that brings to life a nuanced cultural insight familiar to Indian households.
August 2025
Grapes Worldwide steers the launch of Vibhor Oils’ new ‘Kuch Bhi’ campaign
The campaign focuses on a common kitchen phrase as a quiet expression of trust, capturing the emotional reality of everyday cooking decisions.
August 2025
Grapes Worldwide Crafts Vibhor Oils’ ‘Kuch Bhi’ Campaign Celebrating Everyday Trust in Indian Kitchens
New Delhi, August 2025: Grapes Worldwide, a globally integrated communications agency, has partnered with Vibhor Oils to launch a new campaign that draws from a familiar cultural truth in Indian households—the everyday kitchen dialogue, “Kya banaun?” and the casual yet telling response, “Kuch bhi” (anything).
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August 2025
Grapes Worldwide steers the launch of Vibhor Oils’ new ‘Kuch Bhi’ campaign
Grapes Worldwide has conceptualised and executed a new campaign for Vibhor Oils
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August 2025
Grapes Worldwide Develops ‘Kuch Bhi’ Campaign for Vibhor Oils
Television actor Rupali Ganguly leads the campaign, portraying characters that navigate domestic cooking decisions
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August 2025
Advertising sector demands GST reforms to cut friction and unlock liquidity
IOAA seeks GST cut on outdoor ads from 18% to 5% and exemption for PPP-linked civic projects
August 2025
CCI probe puts spotlight on Google’s ad tech dominance in India
The CCI scrutiny could sort the lack of price transparency and act as a motivation for greater diversification in India’s programmatic ecosystem, share experts.
August 2025
Why Amazon's exit from Google Ads is more than just a business breakup
While Amazon’s shift aligns with the broader industry trend of first-party data protection and platform independence, it remains to be seen if it opens a window of opportunity for Indian advertisers
July 2025
Did this really happen at Goafest
Amplify your brand's reach and engagement through premium and brand safe content
July 2025
Grapes Worldwide crafts real-time AI campaign for MamyPoko Pants to mark Pokochan’s birthday
The agency used its in-house AI tool Three Zinc to generate campaign visuals and respond in real time to suggestions submitted by Instagram users
July 2025
Are brands coming to our homes via AI?
Consumer brands adopting AI have seen boost in sales and social media engagement; connected environments have reset how marketers interact with audiences
June 2025
Independent digital agencies in India gain ground on the back of retainers, ROAS deals
As per industry estimates, India now has over 1,000 digital-focused agencies, up from just about 50 in 2011
June 2025
Global adex could face 2–4% dip amid Israel–Iran tensions; India emerges as a relative safe haven
Geopolitical shockwaves from West Asia fuel cautious ad spends and media reallocation globally, but India’s strong domestic demand and digital ecosystem could help limit impact to 0.5–1.25% short-term correction, say experts.
June 2025
Startup funding woes tighten ad budgets: A&M sector gears up for another tough year
Startups raised $1.14B across 98 deals in May—a sharp 53% rebound from April’s funding slump of $745M. Yet, May recorded the second-lowest funding for the month in five years, says data
June 2025
Exclusive | Dads ‘rewritten’: 12 marketers on cracking the code of Father’s Day in India
Just after Father’s Day 2025, we spoke with marketers, creatives, and brand leaders to explore how brands approached the day and how fatherhood’s portrayal is evolving in Indian advertising.
June 2025
Breaking down:YouTube India revenues: Mobile takes the lead CTV catches up
Everyone is talking about YouTube Premium lately. Subscription pushes, ad-free incentives, even bundled YouTube Music promotions are becoming more aggressive.
June 2025
Exclusive | 8 marketers on safeguarding the authenticity of sustainability in a cluttered market
In a special World Environment Day 2025 feature for MediaBrief, Paru Minocha (MD & Head – Qualitative & Sustainability Transformation Practice, India, Kantar); Praveen Nijhara (CEO, Hansa Research Group); Rakesh Hinduja (Co-founder & Managing Partner, Wondrlab Network); Shradha Agarwal (Co-founder and Global CEO, Grapes Worldwide); Keerthi Kumar (Business Head – Bengaluru, SW Network); Manisha Desai (Head of Marketing, AdLift), Maghan Varkey (Strategy Director, ABND), and Sushant Sadamate (COO & Co-founder, Buzzlab) weigh in on the challenges and responsibilities that come with sustainability-led communication.
May 2025
Level Up or Log Out? Netflix bets on classic games to keep viewers plugged in
Netflix’s gaming push signals evolution in transmedia storytelling and a new dimension of interactivity, particularly in a mobile-first market like India, note industry watchers
May 2025
Is retargeting cannibalizing brand ROI?
Retargeting is a valuable tool, but not a silver bullet. Used in isolation, it risks distorting attribution, exhausting audiences, and narrowing a brand’s growth pipeline, say experts
May 2025
Amazon Prime Video to get ads: Win-win if done right, say experts
Come June 17, Prime Video subscribers may see ads during their streaming. While some may feel shortchanged, others may see it as a reasonable trade-off for the value-packed bundle, say experts
May 2025
IPL suspension shakes up ad landscape as brands pivot to news
Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely by volume
May 2025
Understanding Snapchat’s advertising potential
We explore how Snapchat has grown in the country’s digital advertising space, crossing Rs 100 crore in revenue by leveraging Gen Z engagement, AR innovation, and creator-driven formats.
May 2025
Braving 2025 headwinds: How digital ad economy is balancing cost-cutting and growth
Experts say market instability has split digital ad market in two—while premium inventory in finance, luxury, and tech has seen rates increase, FMCG and retail are negotiating harder
May 2025
The Rs 30k crore question: What explains FMCG's continued reign over Indian advertising?
Engagement is the new reach, say experts about FMCG's new playbook as brands seek to resonate with audiences on a deeper level with personalised, interactive and targeting ads
April 2025
Leisure brands go on marketing joy ride, spends up 30% despite price rise
India’s theme parks, gaming zones, and adventure hubs are tilting toward digital marketing with influencer partnerships, gamified bookings, and localised campaigns
April 2025
Digital Dominance: Can JioStar’s rise challenge YouTube’s reign?
As brands look for precision, engagement, and measurable outcomes, the battle between JioStar and YouTube is set to intensify, say experts
April 2025
Digital Dominance: Can JioStar’s rise challenge YouTube’s reign?
As brands look for precision, engagement, and measurable outcomes, the battle between JioStar and YouTube is set to intensify, say experts
April 2025
Google on trial: When the golden goose becomes a problem child
For years, advertising has been Google’s golden goose, the engine behind its meteoric rise and a pillar of its parent company Alphabet’s $1.8 trillion market cap.
April 2025
Market crash jolts recovery hopes: Is AdEx revival at risk again?
Just as demand showed signs of bouncing back, fresh volatility in the markets has dampened hopes of sustained consumer sentiment—leaving advertisers cautious once again
April 2025
Manforce promised AI condoms—Then pulled the ultimate prank
The campaign played on the growing fascination with artificial intelligence, advertising features such as micro and nano sensors designed to enhance pleasure, automatic adjustments for customized experiences, and even a performance-tracking app.
April 2025
Manforce Condoms Blends Tech & Humor In April Fool's Day Viral Prank
Manforce Condoms’ April Fool’s campaign introduced ‘Dot AI’ - a futuristic condom with AI-powered intimacy features, only to reveal it as a prank, sparking curiosity, conversations and viral engagement.
March 2025
The Titus Upputuru Company + Grapes Worldwide create powerful Ramadan story for Eicher
On the occasion of Ramadan, Eicher Tractors and Buses, Bangladesh partnered with Grapes Worldwide and The Titus Upputuru Company to launch this film titled ‘Iftaari’ (Breaking The Fast).
March 2025
LivWell Partners with Grapes Worldwide to Drive Digital Transformation
New Delhi, 19th March 2025: Grapes Worldwide, an integrated communication agency, has bagged the digital mandate for LivWell. The mandate will be looked at by the Bangalore team where it will focus on establishing a robust digital presence, while reinforcing the entire branding and positioning of the LivWell.
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March 2025
Grapes Worldwide wins digital mandate for LivWell
Grapes Worldwide will be working towards amplifying LivWell’s presence by handling the end-to-end digital responsibilities of the brand.
March 2025
Grapes Worldwide secures LivWell’s digital mandate
Grapes Worldwide, an integrated communication agency, has secured the digital mandate for LivWell. The Bangalore-based team will focus on strengthening LivWell’s digital presence, branding, and positioning. The agency will handle end-to-end digital responsibilities, including integrating owned, earned, and paid media.
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March 2025
Grapes Worldwide Wins Digital Mandate For LivWell
Grapes Worldwide, an integrated communications agency, has been appointed to oversee LivWell’s digital strategy. The agency’s Bangalore team will lead efforts to establish a strong online presence for the brand, while enhancing its positioning and identity in the market.
March 2025
Grapes Worldwide bags Digital Mandate for LivWell
With the collaboration, Grapes Worldwide will be responsible for devising the consolidated digital strategy for LivWell and managing its entire communication strategy
March 2025
Grapes Worldwide wins digital mandate for LivWell
Grapes Worldwide, the integrated communication agency, has bagged the digital mandate for LivWell. The mandate will be looked at by the Bangalore team where it will focus on establishing a robust digital presence, while reinforcing the entire branding and positioning of the LivWell.
March 2025
LivWell assigns its digital duties to Grapes Worldwide
Grapes Worldwide has bagged the digital mandate for LivWell. No multi-agency pitch was conducted for this account win. The agency’s Bengaluru team will look at the mandate. It will focus on establishing a robust digital presence while reinforcing the entire branding and positioning of LivWell.
March 2025
Grapes Worldwide bags digital mandate for LivWell
The mandate, looked at by the Bangalore team, will focus on establishing a digital presence while reinforcing the branding and positioning of LivWell
March 2025
Grapes Worldwide secures digital mandate for LivWell
The mandate will be looked at by the Bangalore team where it will focus on establishing a digital presence, while reinforcing the entire branding and positioning of the brand.
March 2025
Grapes Worldwide wins digital mandate for LivWell
Grapes Worldwide will be responsible for devising the consolidated digital strategy for LivWell and managing its entire communication strategy
March 2025
Dream11’s star-studded ad: Big money, big impact and bigger questions
While the Dream11 ad is entertaining and well-executed, it also raises concerns about the growing influence of fantasy gaming and the ethical implications of celebrity endorsements in this space.
March 2025
High Performance Delivered
Is traditional branding’s emotional charm fading as performance marketing takes center stage, commanding 30-40% of legacy brand budgets and 60-70% of D2C spends?
March 2025
Bridging the Gender Gap
On Women’s Day, we celebrate progress in leadership, but with systemic challenges and limited family support, is true gender parity still out of reach? IMPACT explores
February 2025
Why are brands pushing play on the video and boom?
According to the dentsu-e4m Digital Advertising Report 2025, online video advertising is projected to grow at an impressive rate of 27.60%, reaching a 30% market share by the end of 2025.
February 2025
Embracing the Embarrassing Aisle
IMPACT explores how, the rise of D2C brands and q-comm, has sparked a shift in how sexual wellness products are perceived, purchased, and talked about
February 2025
Bikano surprises the audience on the occasion of Valentine’s Day with #BoreNahiBooBano campaign
With the help of the campaign, the brand aspires to offer unconventional alternatives for Valentine’s Day gifting by introducing revamped, specially curated confectionery for the occasion
February 2025
Bikano Celebrates Valentine's Day with #BoreNahiBooBano Campaign
Bikano unveils a special Valentine’s Day campaign, offering unique heart-shaped sweets, aimed at changing the traditional gifting norms
February 2025
Bikano launches #BoreNahiBooBano campaign for Valentine’s Day
Celebrating the occasion of Valentine’s Day, Bikano has rolled out a new digital campaign, #BoreNahiBooBano. The campaign has been launched with the purpose of urging the audience to revisit their gifting ideas and add a new twist with the Bikano sweet gift option.
February 2025
The Ranveer Allahbadia Row: When Lines Blur Between ‘Creativity’ & Absurdity
Today, it is not impossible for celebrities to keep a count of their fans. Look at new-age social media influencers, for instance, who actively keep a tab on their fan following on a real-time basis.
February 2025
Exclusive | Experts on how brands can maximize ROI with experiential marketing at live entertainment events
In a MediaBrief exclusive, Kedar Teny, Chief Product Officer at Publicis Groupe India, Anil Makhija, COO – Live Entertainment and Venues at BookMyShow, and Shradha Agarwal, Co-Founder and Global CEO of Grapes Worldwide, speak about how brands can maximize ROI by aligning with key events, leveraging experiential marketing, and tapping into the growing trend of music tourism.
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January 2025
BRIEF25 | Shradha Agarwal of Grapes Worldwide: 2025 will be an eventful year for the A&M industry
2024, the year was full of innovation, creativity, and major breakthroughs for us at Grapes Worldwide.
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January 2025
Cost-cutting, freelancers & fickle clients: Shradha Agarwal on agencies' new reality
Speaking of how quickly brands are switching agencies, she said, “It felt like a breakup, with the classic line, ‘It's not you, it's me, but can we still be friends?
January 2025
India's cola wars
For decades, two multi-national giants Coca-Cola and Pepsi, have been competing for one of the world’s biggest consumer markets. Now they face tough competition from Asia’s richest man. Mukesh Ambani’s company, Reliance Retail, has launched its own cola brand - Campa Cola.
January 2025
Privacy, please! Can personalised ads keep up?
With data privacy becomes a priority for consumers, brands need to rethink their strategies, say experts
January 2025
Social media fatigue? Agencies must spark conversations, not noise
Campaign finds out how they can avoid risking digital irrelevance by crafting campaigns that inspire authentic audience dialogue, blending creativity with insights.
January 2025
How brands can make sustainability count in 2025
To make sustainability a core value in 2025, experts highlight actionable trends like regenerative marketing, circular economy initiatives, and more to create genuine impact and trust.
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January 2025
How can users get more control over advertising and data collection?
A mobile user spends 80% of their screen time viewing ads. But what happens when these ads overwhelm them? In the age of AI, it is important that advertisers rethink their approach to ads and data collection.
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January 2025
MamyPoko launches #HarBabyKaPehlaDiaper campaign
MamyPoko Pants has introduced the #HarBabyKaPehlaDiaper campaign to persuade new mothers to choose their redesigned pant-style diapers for newborns.
December 2024
Shradha Agarwal: 'Bizarre marketing will be on top of everything' in 2025
In conversation with IMPACT Magazine, Shradha Agarwal, Co-Founder & Global CEO, Grapes Worldwide, shares her insights on the key trends expected to shape the digital marketing sector in 2025
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December 2024
Integrating Immersive Technology With Experiential Marketing: The Opportunity
In a panel wherein Ashish Kaul, CMO, Hero Realty; Dhruv Davar, CEO, Inextis Events; Nanni Singh, Chief Executive, Showcase Events; Ruchin Kohli, VP North EEMA and Founder & Director, Occasion Xperts and Shradha Agarwal, Co-founder & CEO, Grapes came together, and was moderated by Shantanu David, Senior Correspondent, exchange4media group, they spoke about the various facets of immersive technology being utilised as a part of experiential marketing, right from augmented reality (AR) to gamification at the exchange4media Red Carpet Experiential Marketing Summit 2024
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December 2024
A Stellar Lineup Awaits: Speakers To Watch At Red Carpet Experiential Marketing Summit 2024
The third edition of the exchange4media Red Carpet Experiential Marketing Summit & Awards, set to celebrate creativity, innovation, and effectiveness within the event and MICE industry, is scheduled for 27 December, 2024 – the event will be held at The Eros, Nehru Place, in the heart of the capital
December 2024
SOFY launches ‘SOFY Club App’ for smarter menstrual health management in India
Navigating your period and overall health just got smarter and easier with the SOFY Club App, from the feminine hygiene brand Unicharm. A companion for menstrual wellness, the app is designed to simplify cycle tracking while empowering users with insights and education. It also aims to normalize conversations around menstruation.
December 2024
Exclusive: Industry leaders on tackling Ad Fatigue with Creativity, Data and Innovation
In a MediaBrief exclusive, Pragati Agarwala, Partner at Three Fourth Solutions; Prerana Singh, VP Brand Management, DViO Digital; Sanju Menon, Chief Operating Officer, Wondrlab Network; Shradha Agarwal, Co-Founder and Global CEO, Grapes Worldwide; and Sujoy Mukherjee, Senior Creative Director, Thought Blurb Communications, share their perspectives on the impact of ad fatigue.
December 2024
Omnicom-IPG takeover: Indian ad land sees consolidation but with complexities
Advertising industry leaders also shared that the Omnicom-IPG acquisition could have limited immediate impact on India due to WPP’s entrenched position
December 2024
Digital vs Print/Radio: What’s delivering last-mile advertising to Bharat?
As per experts, while traditional advertising is a powerful tool for catering to the older demographic and not tech-savvy masses, rise of digital connectivity is a game changer
December 2024
IMPACT unveils the 2024 batch of Top 30 Under 30
The IMPACT Top 30 Under 30 list is out, unveiling the Batch of 2024 in its 11th edition. It was put together by an esteemed jury chaired by Prasoon Joshi
November 2024
Exclusive (Part 2): Reimagining Western festivals with a Desi touch
In a two-part exclusive, industry experts Debarshi Chakravorti (VP, Interactive Avenues), Shradha Agarwal (Co-Founder, Grapes), Nidha Luthra (Executive Director, Thought Blurb Communications), Rafi Qadar Khan (Founder, Compass Communications),
November 2024
News Broadcasting: FAST channels catch eyeballs, but can they catch up with OTT giants?
Even with similar revenue-sharing models, FAST channels present new opportunities but lag behind OTT platforms in revenue potential for news broadcasters
November 2024
Move over mags, hello phuljadis! Why celeb faces on unusual places are a win for brands
Marketers who want to connect with regional audience should take a leaf from small-town ads that use celebrity faces on everyday items, say industry watchers
November 2024
Manforce Condoms tries to break stereotype around men
The campaign, released on the occasion of International Men’s Day, has been conceptualized by Grapes
November 2024
Aces of the Media Agency World
In the rapidly evolving media world, there are some constants, leading from the front. Presenting the winners from E4m's Media Ace Awards, 2024 and key highlights of the Conference.
November 2024
Exclusive: Shradha Agarwal, Maanesh Vasudeo, and Skandaram Vasudevan decode the shift from E-Commerce to Q-Commerce
In a MediaBrief exclusive, Shradha Agarwal, Co-Founder and CEO of Grapes; Maanesh Vasudeo, CEO – Media at LS Digital; and Skandaram Vasudevan, Strategy Director at 22feet Tribal Worldwide
November 2024
PrsmX-e4m roundtable today: Exploring media buying in CTV & the connected ecosystem
In this exclusive roundtable, industry experts will share insights on the cord-cutting phenomenon and TV 2.0, while discussing the challenges and opportunities these developments present for marketers
July 2024
Budget 2024: Will special allocation for Bihar and Andhra Pradesh lift India’s AdEx?
These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
July 2024
Quick-commerce players' ad revenue stream grows; a key investment focus for advertisers
For many advertisers, up to 50% or more of performance spends is now directed toward quick-commerce platforms. In fact, experts say advertising biz contributes up to 20% of total revenue for leading players like Zepto and Blinkit.
December 2021
Opinion: Building a brand strategy – key tips for long term success
Himanshu Arya from Grapes sheds light on brand building as a powerful tool for growth strategy.
December 2021
AcneStar face wash collaborates with Pranitha Subhash for #SkinKaReset
AcneStar face wash from the house of Mankind Pharma has come up with a new television campaign #SkinKaReset featuring film actress Pranitha Subhash, who has predominantly appeared in Kannada, Telugu and Tamil language movies.
December 2021
Grapes expands footprint in Bangalore
With the Bangalore expansion, Grapes will look towards emerging business areas for newer possibilities and help with the evolving needs of the clients.
December 2021
Grapes expands footprint; strengthens team in Bengaluru market
Grapes, a digital-first marketing agency, has announced its expansion by strengthening its first-ever team in Bengaluru.
December 2021
Brands and celebs, how about sticking up for each other for a change?
A few days ago, on his 79th birthday, one of the biggest celebrities in India, Amitabh Bachchan, walked away from a brand deal with a pan masala company.
December 2021
Political parties to increase digital ad spends by 20% ahead of 2022 assembly polls
Experts share that digital will not be eating into the print and TV’s share but will be inflating the overall spends to some extent.
December 2021
Once the fad, 'Story' on social media sees a gradual fadeaway
About a year ago, LinkedIn, Twitter and Zomato had launched a ‘Stories’ feature on their apps, while some other tech platforms, such as Slack, had announced plans to do so, hoping to replicate the success of the Instagram feature, wherein posts vanish within 24 hours.
December 2021
Storyboard18 | Is YouTube hiding 'Dislike' count a shield against cancel culture?
While it's still not clear whether YouTube will stick to its decision of making the dislike count hidden in the long run, as of now, the Alphabet-owned platform is restricting the abuse of the dislike button on videos.
December 2021
How women can navigate inequalities in and out of the boardroom
In the last few years, women’s advancement in the corporate workplace has taken multiple strides. Several bigger brands are increasing the representation of women on the Board of directors.
December 2021
Going ‘Off-Road’ To Get Back On Track
For seven years now. Himanshu Arya has been leading a dual life.While his family sees him as the CEO and founder of Grapes Digital through the week, they don't know much about how he moonlights as an off-road enthusiast on weekends.
December 2021
Marketing's Next Big Thing?
Until a few years ago, influencer marketing- a type of social media marketing using endorsements and product mentions from influencers- was confined to celebrities and a set of bloggers.
October 2021
Tips for entrepreneurs who want to be more than just a businessman
In a competitive world, the life of an entrepreneur is not that easy the way it looks. Believe it or not, building your own empire from scratch takes every bit of your heart, soul, blood, and sweat.
June 2021
Mamypoko pants celebrates 'Papas who know' this Father's Day
Diaper brand Mamypoko pants has unveiled a new campaign on the occasion of Father’s Day. The video titled #PapasWhoKnow highlights the fact that in modern society dads are today equally trying to involve in raising the child.
May 2021
Finding the right balance between WFH & WFO culture
WFH brought in its own set of challenges in Work-life balance and since it was a sudden move, many employees didn't know how to manage this effectively.
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May 2021
#BackToBusiness: Grapes Digital’s Himanshu Arya on the strategy that needs to be followed to bounce back
In today’s time, when there’s so much data available, marketers can leverage this to interact with their audience to give it a more personalised appeal, says Arya
May 2021
Suspension a short-term setback; brand IPL will continue to remain strong, feel advertisers
With the IPL being suspended till further notice, only brands focusing on summer may move to other avenues, say experts. Star India may end up losing Rs 400 crore in advertising, estimates say
April 2021
Guest column:Why the new influencer marketing guidelines will be for the better
India’s advertising self-regulatory council, the Advertising Standard Council of India (ASCI), will soon announce new guidelines for the influencer industry.
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March 2021
Mr. Himanshu Arya, Founder & CEO, Grapes
Being founded in 2009. Grapes made its presence as the digital-first agency. The agency is flaunting a huge clientele on one hand and a big team of more than 180 people, on the other.
March 2021
Leading women from the advertising, marketing and media world on making the industry more inclusive
The biggest task for today's marketers is to abolish gender roles and work on an honest portrayal of women.
March 2021
Flying blind on dark social
It’s a well known fact that more than one-third of the content of social media travels in darkness.
February 2021
OTTs to self-classify content, get three-tier grievance redressal system
As per new guidelines, platforms will have to implement parental locks for content classified as U/A 13+ or higher, and reliable age verification mechanisms for content classified as 'A'
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February 2021
EXCLUSIVE | Shradha Agarwal, Grapes: Emerging new content formats [Year-Ender 2020]
Shradha worked at an event management company in 2008 but her quest for learning and exploring the digital medium took her to the digital side of the advertising business, in 2013 along with Himanshu Arya she launched Grapes.
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January 2021
Take 5: Shradha Agarwal, COO and strategy head, Grapes
My perfect go-to destination is Dubai. I simply love spending my vacations there. From sand dunes to skiing, beaches to highlands, hot air balloons to surfing, romantic dinners in the sky to theme parks — it has a lot to offer.
January 2021
Hudson Canola stresses on making health a priority this year
Hudson Canola Oil has come up with a new campaign addressing the importance of a healthy life and maintaining an active lifestyle.
December 2020
Christmas Campaigns: An ET BrandEquity special selection
While the coronavirus pandemic still looms over our heads as the Grinch that stole christmas , brands have rolled out their festive campaigns to spread cheer at the end of what has been challenging year, to say the least.
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December 2020
EXCLUSIVE | You have to help yourself, whatever the situation: Himanshu Arya of Grapes
Himanshu is a banker turned digital entrepreneur who started the software company ‘Grapes Software’ in 2009.
September 2020
Grapes wins digital marketing mandate for Safekind
The agency will manage digital marketing and social media strategy along with influencer management for the entire product portfolio under Safekind
June 2020
Manforce Condoms unveils #BetterEndings campaign for Father’s Day
Ahead of Father’s Day on June 21, Manforce condoms has launched a new campaign #BetterEndings directed at ‘to-be’ Fathers in the country.
