Creative originally developed by Alice & Albert · Presented in partnership with Grapes Worldwide
// Radio Cloud //
Reimagining Radio for the Cloud Era
BRAND OVERVIEW
About the Brand
Radio.Cloud is a pioneer in cloud-based radio broadcasting, bringing the power of the cloud to more than 160 radio broadcasters and their operations across Europe. With plans to expand into North America, the brand needed a stronger story, clearer value proposition, and a distinct identity for the US market.
The goal was simple: position Radio.Cloud as the company transforming radio for the 21st century.
INDUSTRY
MEDIA & ENTERTAINMENT
Campaign Name
Radio Reimagined
SERVICES
BRANDING & DESIGNING, FILMS AND CAMPAIGNS
PROBLEM STATEMENT
01.
Finding a Clear Voice in a New Market
Radio.Cloud needed a clear value proposition and compelling brand story to connect with the North American radio market and stand out from competitors.
02.
Building a Future-Ready Brand Experience
The brand needed a consistent identity across its website, digital platforms, marketing, and physical experiences to position Radio.Cloud as the future of radio broadcasting.
THE SOLUTION
01.
Defined the Brand Story and Built a Strong Visual Identity
Created a clear brand narrative, belief, tagline, and essence to communicate Radio.Cloud’s role in shaping the future of radio. Developed a distinctive brand expression, visual language, graphics, and design standards for a consistent look and feel.
02.
Redesigned the Digital Experience
Enhanced the website and digital experience to make Radio.Cloud’s technology easier to understand, explore, and engage with.
03.
Created Connected Brand Touchpoints
Designed trade show booths, signage, collateral, business cards, and stationery to bring the new brand to life across physical experiences.
04.
Amplified Brand Awareness
Developed PR strategies, marketing activations, and 30-second and 1-minute brand films to increase visibility and support growth in the US market.
RESULTS
100+
new stations & affiliates
Expanded Radio.Cloud's presence across the US market.
+60%
sales meetings
A significant increase in sales conversations following the brand and marketing efforts.
2×
Best of Show wins
Radio.Cloud's Live Studio platform won Best of Show and NAB Show Product of the Year in the radio category for two consecutive years.
CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦
Radio.Cloud evolved from a cloud technology provider into a forward-looking radio technology brand, with a stronger market position, clearer story, and digital experience built to support its growth in North America.