microtek

Delivering a complete transformation of Microtek’s digital ecosystem — from UX and UI to engineering and SAP integration. We rebuilt a future-ready commerce layer designed for scale, speed, and operational precision. By unifying the website with SAP, Microtek now operates on an intelligent digital foundation that elevates discovery, improves conversions, and strengthens brand trust across channels.

Problem

But the earlier experience lacked structure, performance, and clarity. Slow load times, inconsistent product information, and limited e-commerce workflows made it difficult for customers to compare models, understand specifications, or make confident decisions.

Solution

We redesigned Microtek’s digital platform around a streamlined discovery journey. The new system enhances navigation, improves mobile responsiveness, and introduces a frictionless checkout experience. Real-time SAP integration ensures accurate stock visibility, synchronised orders, and consistent customer data, creating a unified operational backbone across all touchpoints.

The redesigned platform offers clarity at every step, from browsing to comparison to purchase. Enhanced architecture improves performance across devices, delivering faster load times and higher reliability. SAP-powered sync ensures real-time accuracy for inventory, orders, and service requests, enabling a seamless journey from product exploration to after-sales support across digital and retail channels.

Year

2024

Timeframe

22 weeks

Tools

UI UX Design

Frontend Engineering

Backend Architecture

SAP Integration

Industry

B2B

01

Project Timeline

Microtek’s rebuild followed a structured, iterative workflow — beginning with discovery and extending through design, development, integration, testing, and deployment. Every phase focused on creating a faster, intuitive user experience and a scalable digital platform strengthened by live SAP connectivity.

02

Discovery Phase

We analysed Microtek’s business goals, user behaviour patterns, content gaps, and system architecture to establish a clear direction for redesign.This included persona studies, journey mapping, SAP sync audits, content restructuring, and competitor benchmarking.Insights from this phase shaped a focused strategy aimed at simplifying discovery, modernising UX/UI, and building long-term digital scalability.

competitors we researched

03

User Persona

The discovery phase helped identify key user segments with distinct motivations and challenges. These personas informed experience decisions across navigation, product comparison, technical clarity, and checkout behaviours.

Mr. Ashok Badiwal

Retail Distributor

35-55

Multiple Regions

Goals

Sync pricing and availability with SAP
Manage inventory requests
Receive leads from website traffic

Frustrations

Data inconsistencies due to SAP  sync failures
Missing real-time stock updates
Difficulty updating backend content

Needs

Real-time SAP integration
Lead management panel
Reliable backend performance

Mr. Rohan Mehra

Decision Making homemaker

35-55

Metro Cities

Goals

Understand the difference between inverter, UPS & solar options
Compare products for his 2BHK
Check availability & pricing instantly

Frustrations

Technical specifications are  hard to decode
No comparison or guided selection
Mobile browsing is slow & cluttered

Needs

Clean UI
Product recommender
Clear technical breakdown in simple language

04

User Flow

The user flow was designed to support a seamless journey from exploration to conversion across both online and offline channels.

05

Color Palette & Typography

A refined visual system anchored in clarity, contrast, and functional hierarchy. The palette blends Microtek’s signature brand colours with neutral tones to enhance readability and support complex product content. Typography is powered by Figtree — a clean, geometric sans-serif font ideal for modern interfaces, offering clarity in body text and a strong presence in uppercase labels.

Figtree Font Family

Typography is powered by Figtree — a clean, geometric sans-serif font ideal for modern interfaces, offering clarity in body text and a strong presence in uppercase labels.

HEADING

Size: 42 Px

Style: Semibold

BODY

Size: 16 Px

Style: Regular

Line Height: 143.2%

TITLE

Size: 24 Px

Style: Semibold

SUBTITLE

Size: 16 Px

Style: Semibold

06

Our Tech Stack

Built on a scalable and modern stack: Backend: Node.js for scalable server-side architecture. Frontend: Next.js + React for fast, modern user experiences. UI: Bootstrap, CSS, HTML for a clean, modular interface.