Creative originally developed by Alice & Albert · Presented in partnership with Grapes Worldwide
// Legal Sheild //
Making Legal Protection Personal
BRAND OVERVIEW
About the Brand
LegalShield provides affordable legal services designed to help people navigate everyday legal needs. For this campaign, the challenge was to make something as intimidating and easy to postpone as creating a Will feel personal, relevant, and worth acting on.
The campaign used relatable life moments and a bold visual language to show people what they are protecting—and who they are protecting it for.
INDUSTRY
FINANCIAL SERVICES
Campaign Name
Protect What You Love
SERVICES
BRANDING & DESIGNING, FILMS AND CAMPAIGNS, EVENTS & ACTIVATIONS
PROBLEM STATEMENT
01.
Making Legal Protection Feel Personal
Legal services can feel complicated, distant, or like something people can deal with later. LegalShield needed a more human way to connect legal protection with the things people genuinely care about.
02.
Turning Awareness Into Action
The campaign needed creative that could stop the scroll, communicate the value of LegalShield quickly, and encourage users to take the next step—while improving performance against existing campaigns.
THE SOLUTION
01.
Made Legal Protection Emotional
Connected Wills with the people and things consumers love, making an unfamiliar legal service feel personal and meaningful.
02.
Simplified Complex Legal Topics
Created easy-to-understand campaign messaging that made legal services feel more relevant and actionable for everyday consumers.
03.
Built Bold, Scroll-Stopping Creative
Used vibrant colors, oversized typography, cutout imagery, and consistent branding to create attention-grabbing social ads across multiple formats.
RESULTS
200
Leads generated in a 30-day campaign
~95%
Reduction in cost per lead
63%
Increase in click-through rate
12%
Decrease in cost per click