Creative originally developed by Alice & Albert · Presented in partnership with Grapes Worldwide
// IMAGE MD //
IMAGE MD Skincare
BRAND OVERVIEW
About the Brand
IMAGE Skincare is a founder-led, doctor-developed cosmeceutical brand targeting medical professionals (estheticians, dermatologists) and end-consumer patients seeking high-efficacy, clinical-grade skincare solutions.
INDUSTRY
BEAUTY
Campaign Name
Future-proofing medical professional B2B channels through doctor-developed brand prestige.
SERVICES
WEBSITE DESIGN & DEVELOPMENT, BRANDING & DESIGNING
The Challenge
The high-tier "IMAGE MD" product line lacked a cohesive "med-lux" identity, preventing it from casting an elevating brand halo across the portfolio, appealing simultaneously to B2B professionals and B2C patients, and functioning as an efficient sales and discovery engine.
Strategic Solutions
1.
Med-Lux Identity & Positioning Overhaul
Re-architected the brand value proposition and produced high-end lifestyle/environmental media to align medical authority with a luxury skincare aesthetic.
2.
Dual-Target Brand Narrative
Engineered a unified story communicating clinical efficacy and profit potential to B2B professionals while inspiring trust and desire among D2C patients.
3.
Optimized B2B/D2C Sales & Discovery Portal
Developed a new site to act as a sales tool for the Professionals as well as discovery for their end customers/patients.
RESULTS
Increase in B2B Reorder Rate
+42%
Streamlined portal features and sales tools drove a 42% surge in wholesale account reorders among estheticians and medical offices.
Strategic Future-Proofing
5-Year
Successfully future-proofed the B2B medical professional channel for 5 years, as affirmed by the Chief Marketing Officer at the annual sales summit.
Digital Conversion Rate
+65%
Search-optimized patient discovery features boosted D2C site conversion by 65% and increased organic search traffic by 120%.