Today tiles have become an integral part of our life. It is not only a construction ingredient but also a style statement. While renovating our place, we put in a lot of thought to pick the perfect design, type and size of tile. However, in this process, the old tiles are left somewhere behind, broken into several pieces. But broken doesn’t always mean waste. This is why we are coming up with an exciting campaign : It’s broken not waste. We Executed this National Tiles Day is celebrated on 23rd Feb every year and we could not have asked for a better occasion to celebrate the timelessness of tiles.