Problem
Eicher Trucks and Buses was launching its Small Trucks range and needed a focused digital destination to support the rollout. The challenge was to move beyond a conventional commercial-vehicle website and create a premium experience that reflects Eicher’s engineering excellence, while clearly presenting product capabilities to a diverse audience ranging from first-time buyers to fleet decision-makers. The platform had to communicate power, trust, and modernity—without overwhelming users with technical complexity.
Solution
We conceptualised, designed, and developed a dedicated launch website built around a bold black visual theme to establish a premium look and feel. The experience was structured to highlight product strength, design details, and value propositions with clarity, while maintaining a refined, aspirational tone. Clean layouts, strong typography, and focused content sections guide users through the product range seamlessly, creating a digital presence that aligns with Eicher’s brand authority and launch objectives.
The transformed digital experience positions Eicher Small Trucks as a premium offering within the commercial vehicle segment. The black-themed interface reinforces strength and sophistication, while the streamlined structure allows users to explore products effortlessly. The platform delivers a confident, modern brand narrative that supports product awareness, launch visibility, and long-term positioning across digital touchpoints.
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Year
2018
Timeframe
6 months
Tools
UI
UX
Design
Frontend Engineering
Backend Architecture
Industry
Automobile
02
Discovery Phase
The discovery phase focused on understanding Eicher’s brand ethos, the positioning of the Small Trucks segment, and the expectations of commercial vehicle buyers. We analysed user intent, product differentiation, and competitor benchmarks to define a clear content hierarchy and experience flow. These insights helped shape a digital platform that balances premium aesthetics with functional clarity.
competitors we researched
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03
User Persona
The research identified key user groups, including small business owners, fleet operators, and first-time commercial vehicle buyers. These personas influenced decisions across navigation, content depth, and visual emphasis—ensuring the experience addresses both emotional appeal & practical evaluation needs.
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MR. RAKESH SHARMA
Small Business Owner
30-50
Tier-1 & Tier-2 Cities
Goals
- Find a reliable small truck for daily business operations
- Understand mileage, load capacity, and maintenance costs
- Compare models quickly before contacting a dealer
Frustrations
- Overly technical vehicle websites that are hard to understand
- Scattered information across multiple pages
- Difficulty finding the right truck for specific business needs
Needs
- Clear product differentiation and use-case clarity
- Simple explanations of features and benefits
- Easy navigation with quick access to key specifications
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MR. AMIT KUMAR
Fleet Operator
28-45
Tier-1 & Tier-2 Cities
Goals
- Evaluate trucks for long-term operational efficiency
- Assess durability, performance, and brand reliability
- Shortlist models before initiating dealer conversations
Frustrations
- Lack of premium presentation in commercial vehicle websites
- Too much focus on specs without real-world context
- Slow or cluttered digital experiences that reduce confidence
Needs
- A premium, trustworthy digital experience
- Structured product information with visual emphasis
- Confidence-building content that supports decision-making
04
User Flow
The research identified key user groups including small business owners, fleet operators, and first-time commercial vehicle buyers. These personas influenced decisions across navigation, content depth, and visual emphasis—ensuring the experience addresses both emotional appeal and practical evaluation needs.
05
Color Palette & Typography
A bold black-led visual system anchors the experience in premium positioning and strength. High-contrast elements and restrained accent colours enhance readability and focus attention on product visuals and key messaging.
Hermes Font Family
Hermes FB is the perfect font for all your fun designs. The font subfamily is Regular. The font was designed by Webtype and is free for personal use only.
HEADING
Size: 60 Px Style: Bold
BODY
Size: 16 Px Style: Regular Line Height: 24 Px
TITLE
Size: 40 Px Style: Regular
SUBTITLE
Size: 16 Px Style: Thin
06
Our Tech Stack
Built on a scalable and modern stack: Backend: Laravel for a secure, flexible, and future-ready application architecture. Frontend: React + Next.js for fast, SEO-friendly rendering and smooth, component-driven user experiences.
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07
The Results
The launch website successfully establishes Eicher Small Trucks as a premium, modern offering within the commercial vehicle space. The digital experience strengthens brand perception, enhances product visibility, and supports launch momentum with a confident, high-impact online presence.
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