// Eicher //
Ramadan Kareem
BRAND OVERVIEW
'Neki Ka Safar' with Eicher
Kindness often lives in small, everyday moments. Even when unseen, these acts create a meaningful impact. The story narrates and highlights the importance of humility and generosity, reminding us that true goodwill goes beyond visibility - kindness is not just seen, but deeply felt.
INDUSTRY
AUTO
Campaign Name
Eicher Ramadan - 'Neki Ka Safar' with Eicher
SERVICES
FILMS AND CAMPAIGNS
The Story
What shaped 'Neki Ka Safar'
Ramadan is a time when journeys gain deeper meaning through humility and generosity. 'Neki ka Safar' was derived from this belief - aligning Eicher’s role in enabling movement with the idea that every journey can also carry kindness, purpose, and goodwill.
The Films
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Results
5.5 Mn+ Reach
Cumulative Reach on YouTube and Meta in Bangladesh
4.3 Mn+ Views
Cumulative Views on YouTube and Meta in Bangladesh
33% VTR
Cumulative video through rate on YouTube and Meta in Bangladesh