Creative originally developed by Alice & Albert · Presented in partnership with Grapes Worldwide
// Beauty Stat //
Unicorn Skin
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BRAND OVERVIEW
Beauty Stat
In a category obsessed with perfection, we saw an opportunity to celebrate the
confidence that comes from skin that makes you feel extraordinary.
INDUSTRY
BEAUTY
Campaign Name
Formulated with Magic. Proven by Chemistry.
SERVICES
FILMS AND CAMPAIGNS
The Challenge
BeautyStat had built its reputation on science, chemistry and high-performance skincare. The opportunity was to take those powerful credentials and create a brand story that could connect in a more culturally relevant, emotionally engaging way — without losing the science that made BeautyStat distinctive.
Giving Unicorn
BeautyStat’s “Unicorn Skin” campaign transformed the idea of extraordinary skin into a playful, social-first brand platform. By combining BeautyStat’s chemistry-driven credentials with cultural storytelling, the campaign positioned science-backed skincare more expressively and engagingly. The idea created an ownable space for BeautyStat - where the magic of beauty meets the credibility of chemistry. Formulated with Magic. Proven by Chemistry.
GIVING UNICORN SKIN
BeautyStat's Unicorn Skin campaign transformed the idea of extraordinary skin into a playful, social-first brand platform.
By bringing together BeautyStat's chemistry-driven credentials with cultural storytelling, we created a world where science and self-expression could live together.
Formulated with Magic. Proven by Chemistry.
BRINGING THE IDEA TO LIFE
We built an integrated content ecosystem around Unicorn Skin, extending the campaign across social, product storytelling, creators, UGC and video — while connecting the campaign to BeautyStat's ongoing social presence
1.
Social-First Content
Built and managed a social-first content ecosystem that brought Unicorn Skin into BeautyStat's everyday social presence, blending campaign creative, UGC and ongoing brand storytelling to create a more cohesive and engaging social experience.
2.
PRODUCT STORYTELLING
Made BeautyStat's products and chemistry-led credentials an integral part of the campaign, connecting product education and performance with the larger Unicorn Skin idea.
3.
Influencer & Creator Activations
Extended the campaign through influencer, creator and UGC activations, bringing Unicorn Skin to life through authentic voices and personality-driven content.
4.
Video Content
Brought the campaign to life through video-led storytelling, creating dynamic expressions of Unicorn Skin designed for social audiences.
THE RESULT
An Ownable Brand Platform
Turned Unicorn Skin into a distinctive campaign idea BeautyStat could own and extend beyond a single execution.
Science Meets Culture
Connected BeautyStat's chemistry-driven credibility with a more expressive, culturally relevant brand voice.
Built to Live Socially
Created a flexible content ecosystem designed to live across brand, social, creator, UGC,
product and video.