// Zee News //
Relaunch DNA News
BRAND OVERVIEW
About DNA Relaunch
Daily News & Analysis, is popular among, Hindi Speaking Audience. Known for its Accurate, unbiased and in-depth reporting of issues of utmost concerns to the country. The idea was to inform our TG that the core of the show remains the same. Pillars on which DNA was No.1 still remains the same.
INDUSTRY
MEDIA & ENTERTAINMENT
Campaign Name
Janta Ka Hissa, Janta Ka Kissa Bolega
SERVICES
FILMS AND CAMPAIGNS
The Challenge
Sudhir Chaudhary Departure
DNA was numero-uno show during Prime Time,9PM, but post the departure of Sudhir Chaudhary, the show slipped to 5th position. And we all know that a Prime Time success impacts the bottom line for the entire news channel.
The Solution
Brand wanted to Relaunch the most watched Zee Prime Show: DNA with a new face: Sourabh Raaj Jain. For a change there’s not a journalist but a common man hosting DNA, Zee News’ prime time show. Here’s a film that celebrates the fact that a common man will host a show that talks of the issues the common man faces. We created a film where Sourabh is shown as a common man, allowing citizens witness a news show host who will be one among them, reassuring news is presented through an on-ground analytical lens
Marketing Collaterals
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CASESTUDY MOODBOARD
