// Myntra //
Log On To The Roads
BRAND OVERVIEW
Roadster - Myntra
The brand offers outdoor inspired fashion for every road enthusiast, both men and women, who are adventurous, spontaneous and bold. Roadster incorporates and exudes a unique lived-in, rugged and utilitarian style ethos. The brand’s apparel, accessories and footwear is rooted in classic styles and iconic pieces. Roadsters’ jeans wear collection is the brands leading category. The brand is hinged on the philosophy that, “Born out of the passion for outdoors and inspired by the experiences on the road, be it desert horizons, jungle trails or meandering riversides, Roadsters don’t wait for moments to happen, they make experiences happen for them.”
INDUSTRY
FASHION & LIFESTYLE
Campaign Name
Log On To The Roads
SERVICES
FILMS AND CAMPAIGNS
The Objective
01.
Image Strengthening
Portray & reflect core imagery for the brand built around pillars of being bold, love for outdoors and adventure and the brand ethos of, Roads don’t care/ask/tell/judge.
02.
Secondary Focus
Campaign should include components that help in making Denim the face of the brand.
The Film
The road, that beautiful road.
It’s sent us a friend request we’ve ignored for too long.
It stares us in the face but we stare at a screen.
Liking stuff, we should really hate.
Making us a social butterfly in a garden of envy.
Let’s set ourselves free.
Watch a new season unfold
where the only episodes are spring, summer, the rains and winter.
Put yourself on mute and hear the sound of the wind playing a symphony.
Like it. Love it. Celebrate it. Flaunt it.
Turn everything else off.
Myntra Roadster
#LogOnToTheRoads
Case Study Moodboard
