Set the Number
Target CAC or ROAS agreed by outcome, not by platform proxy. Week one.
Grapes Worldwide is a performance campaign agency that runs full-funnel activation engineered to a number, where every click, install, and sale traces back to its rupee.
Get a Free Performance ReviewStrong campaigns don’t come from chance, they come from smart planning. We help you figure out who to talk to, where to reach them, and how to make every penny of your media spend count.
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Performance media rewards two things most setups lack: velocity and honesty. Velocity in testing creative and bids while the auction is still cheap; honesty in measuring what actually caused the sale, not what claimed it last. We run full-funnel activation against a number agreed before spend starts, with creative testing at a pace that finds winners while they still matter.
The whole journey engineered as one system: awareness to conversion, each stage feeding the next.
Intent captured at the moment it declares itself, from brand defence to category conquest.
Demand created and captured where buyers scroll, with creative built for the stop.
Installs that turn into retained users, the discipline behind 189% install growth for WazirX.
The shelf where search and commerce meet, from PLAs to marketplace and retail networks.
Hooks, formats, and messages tested while the auction still rewards finding winners.
The click is only half the job: pages engineered to convert the traffic you paid for.
Numbers your CFO recognises: cost per outcome and return per rupee, tracked to revenue.
Five stages, one goal: a performance engine where cost per outcome falls as it learns. Proven on fintech, ecommerce, and consumer brands across five countries.
Target CAC or ROAS agreed by outcome, not by platform proxy. Week one.
Stages, audiences, and budget flow designed as one system.
Creative and bids tested while winners still matter.
Scaling rules that grow spend without wrecking the number.
Cost per outcome laddered to cohort value, monthly.
Agentic performance operations put autonomous AI agents inside the trading workflow. They watch pacing and auction shifts around the clock, detect creative fatigue the day it starts, and draft bid and budget moves inside guardrails. At Grapes, every agent workflow ends at a human desk, where a named trader reviews, approves, and owns what executes.
Agents monitor pacing and auction shifts across accounts hourly.
Traders validate and act on every alert.
Agents flag creative fatigue per audience the day it starts.
Traders and creative leads rotate assets.
Agents draft optimisation moves inside agreed guardrails.
A named trader approves every execution.
Agents catch cost spikes and tracking breaks within the hour.
Traders diagnose and fix root cause.
Agents watch audience saturation and expansion needs.
The planner refreshes segments.
Dashboards laddering spend to CAC and ROAS, in plain language.
Your strategist owns the monthly review.
What changes for you
AI multiplies our output. It never replaces our judgment.
The questions CXOs ask us before signing, answered straight.
Full-funnel architecture, paid search, paid social, app campaigns, shopping and retail media, creative testing at velocity, landing page CRO, and ROAS and CAC reporting. The deliverable is an engine: cost per outcome that falls as it learns, against a number agreed before spend.
Every stage engineered as one system: awareness audiences fed to consideration, consideration retargeted to conversion, and every stage measured on what it contributed downstream, not just what it claimed. It stops the classic leak where upper and lower funnel budgets fight each other.
Weekly at minimum, and daily where volume allows. Auctions reward finding winners early; monthly testing discovers winners after the cheap learning window has closed. Our creative and trading teams run on the same cadence for exactly this reason.
Audiences saturate, creative fatigues, and competition thickens. The countermeasures are expansion into fresh audiences, creative refresh velocity, incrementality-checked channel additions, and killing spend that last-click flatters. Rising CAC is a diagnosis, not a fate.
Yes, and with proof: SEO and ASO together delivered 189% install growth for WazirX. App campaigns here are optimised to retained users and events, not raw installs that uninstall by Friday.
Agents watch pacing, auctions, fatigue, and anomalies around the clock, and draft moves inside guardrails. Every agent workflow passes a human checkpoint where a named trader approves what executes.
Three reasons clients cite. The numbers: 189% install growth and 5 times sales with performance at the centre. Creative and trading under one roof, so velocity is real. And reporting your CFO recognises, from five offices worldwide.