Map the Movement
Where your audiences actually move, hour by hour. Two weeks.
Grapes Worldwide is a digital OOH agency that buys out-of-home with digital discipline: screens programmed by data, creative rotated by context, and impact measured like online.
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Out-of-home used to be bought in weeks and measured in anecdotes. Digital screens changed the physics: buy by the day or the hour, rotate creative by audience and moment, trigger by weather or score, and count the feet that followed. We plan and buy DOOH programmatically and direct, with the measurement discipline online media taught us, so the street becomes what it always should have been: a performance channel with better lighting.
Screens chosen by audience flow and moment, not by the ones with the easiest sales pitch.
Screens bought through programmatic rails: flexible, data-triggered, and auditable.
Morning commuters, lunch crowds, evening shoppers: the right people at the right hours.
Creative that changes with weather, traffic, scores, or stock, because static boards waste moments.
Malls, metros, airports, gyms: venues picked by who is actually there and why.
How often, in what sequence, and alongside what, so the screen works the street.
Visit lift, search lift, and recall measured against proper controls, not billboards photographed.
OOH and mobile working as one: the board seeds the moment, the phone closes it.
Five stages, one goal: DOOH that earns its place on the measurement ladder. Proven on automotive, FMCG, and retail brands across five countries.
Where your audiences actually move, hour by hour. Two weeks.
Screens, dayparts, and triggers selected for the buyers that matter.
Creative systems that rotate with context and data.
Programmatic and direct buys, paced and verified.
Footfall and search lift against controls, reported monthly.
Agentic DOOH operations put autonomous AI agents inside the monitoring workflow. They watch delivery and plays across the screen network continuously, flag context triggers that misfired, and track footfall signals as they land. At Grapes, every agent workflow ends at a human desk, where a named OOH lead reviews, approves, and owns what changes.
Agents monitor plays and pacing across the network continuously.
The OOH lead rebalances buys.
Agents verify data-triggered creative fired correctly.
Specialists correct rules and feeds.
Agents track early footfall and search lift as data lands.
A researcher validates before reporting.
Agents flag creative running in mismatched contexts.
The OOH lead pulls or swaps the play.
Agents watch the feeds your triggers depend on.
Traders adjust scheduling when reality shifts.
Dashboards laddering plays to footfall to lift, plainly.
Your strategist owns the monthly review.
What changes for you
AI multiplies our output. It never replaces our judgment.
The questions CXOs ask us before signing, answered straight.
Digital out-of-home is screen-based advertising in public places: malls, metros, airports, streets. Unlike static billboards, screens can change creative by the moment, target by daypart and audience flow, and be bought programmatically in flexible windows. It is out-of-home with a digital engine underneath.
To a meaningful degree: by venue, daypart, audience flow, and live data triggers like weather or events, without personal device identifiers. You are targeting moments and crowds rather than individuals, which suits brand building and local activation well.
With controls: footfall lift from exposed versus unexposed geographic zones, search and site behaviour around flights, and recall studies. The billboard photograph is marketing; the lift number is the report.
Buying screen inventory through programmatic platforms rather than fixed weekly contracts: flexible windows, data-triggered plays, consolidated reporting, and auditability. It trades some premium fixed-site prestige for control, speed, and honesty.
Powerfully, and increasingly as one system: the screen seeds attention, mobile retargets the moment, and unified measurement credits both. Hybrid OOH and mobile campaigns routinely outperform either alone on lift per rupee.
Agents watch plays, triggers, and early lift signals around the clock and flag what needs a human call. Every agent workflow passes a checkpoint where a named OOH lead approves the change.
Three reasons clients cite. Digital natives doing OOH: measurement discipline from online applied to the street. Creative and media together, so dynamic screens actually get dynamic creative. And lift reported against controls, from five offices worldwide.