Frame the Decisions
The costly upcoming decisions identified, and the evidence each one needs defined. Two weeks, one plan.
Grapes Worldwide is a user research agency that puts real users at the centre of every decision, so roadmaps, designs, and budgets follow evidence instead of opinion.
Get a Free Research ConsultationFrom ambitious startups to established enterprises, we build websites that adapt, optimise, and evolve. Each experience is crafted using modern design, smart automation, and AI-enhanced workflows that deliver strong performance and growth.
-1764131644.webp&w=256&q=75)
-1765472838.webp&w=256&q=75)
-1764579511.webp&w=256&q=75)
-1764590048.webp&w=256&q=75)
-1764588356.webp&w=256&q=75)
-1764581602.webp&w=256&q=75)
-1764578467.webp&w=256&q=75)
-1764824042.webp&w=256&q=75)
The most expensive phrase in product development is "I think". We replace it with evidence: structured conversations with your users, observed behaviour instead of stated preference, and findings your teams can act on within the sprint. Research here is not a phase, it is the operating system decisions run on.
The right questions, methods, and cadence for your decisions, planned before any session is run.
Structured conversations that surface the jobs, frictions, and language your buyers actually use.
Real users, real tasks, watched live. The fastest way to find what quietly blocks conversion.
What people say crossed with what people do, so neither is trusted alone.
The full path from need to purchase to renewal, with friction and emotion marked at every step.
Audience models built from observed behaviour, not marketing folklore.
Structures and labels tested with users before they harden into navigation.
Research as a rhythm, not an event, feeding every sprint with fresh user contact.
Five stages, one goal: a decision culture where user evidence arrives before commitment. Proven on consumer, B2B, and enterprise products across five countries.
The costly upcoming decisions identified, and the evidence each one needs defined. Two weeks, one plan.
Methods, participants, and scripts built to answer those decisions specifically.
Sessions run, behaviour observed, findings synthesised into priorities, not anecdotes.
Workshops that land the insight with the teams who own the decisions.
Cadence, repository, and training so user contact continues without us.
Agentic research puts autonomous AI agents inside the evidence workflow. They transcribe and synthesise sessions in minutes, mine analytics for behavioural anomalies worth investigating, and keep the insight repository current as studies land. At Grapes, every agent workflow ends at a human desk, where a named researcher validates the synthesis before it shapes any decision.
Agents transcribe, tag, and cluster session recordings into draft findings within hours.
Agents mine funnels and replays for behaviour worth investigating next.
Agents keep the insight repository tagged, deduplicated, and current.
Agents handle scheduling, screening, and consent at participant scale.
Agents track task success and sentiment benchmarks across waves of testing.
Dashboards that tie findings to decisions and their outcomes, in plain language.
What changes for you
AI multiplies our output. It never replaces our judgment.
The questions CXOs ask us before signing, answered straight.
It covers research strategy, user interviews, usability testing, surveys and behavioural analytics, journey mapping, persona development, information architecture testing, and continuous discovery programmes. The output is evidence your teams use to decide, not reports that file.
For usability testing, five to eight users per audience surface the majority of issues. For interviews and segmentation, sample sizes follow the decisions at stake. We scope honestly: enough evidence to decide, not enough to decorate a deck.
That is exactly what continuous discovery is for. Short weekly contact with users, insight arriving inside the sprint, and a repository that keeps findings findable. Teams typically see the first decision-grade evidence within two weeks.
Analytics shows where users struggle, not why. Pairing behavioural data with direct observation turns mysteries into fixable causes. The 7 times conversion lift in our healthcare work came from exactly that pairing.
Yes. We run studies across the five markets our offices cover, with native-language moderation and market-specific insight, so findings travel without getting lost in translation.
Agentic research puts autonomous AI agents inside the evidence workflow. They transcribe and cluster sessions in hours, surface anomalies worth investigating, and keep repositories current. Every agent workflow passes a human checkpoint where a named researcher validates what shapes decisions.
Three reasons clients cite. Our research fed work that lifted conversions 7 times and sales 5 times. Researchers sit beside designers and engineers, so findings become builds within weeks. And we institutionalise the practice rather than hoarding it, from five offices worldwide.