Creative originally developed by Alice & Albert · Presented in partnership with Grapes Worldwide
// On Air Direct //
Transforming a Quiet 3PL into the Beauty Industry’s Go-To Logistics Authority
BRAND OVERVIEW
About the Brand
OAD is a 15 year old 3PL that has generated all of its income through a relationship with only 1 retailer; the vendors who do business with this retailer only learned about OAD through word-of-mouth. Outside of this ecosystem no other brand ever knew about OAD
INDUSTRY
BEAUTY
Campaign Name
Precision Performance Paid Social Acquisition & Retargeting Initiative
SERVICES
WEBSITE DESIGN & DEVELOPMENT, BRANDING & DESIGNING, EVENTS & ACTIVATIONS
Challenge & Opportunity
01.
Customer Base Expansion
Expand their customer base by targeting brands doing business with other retailers
02.
Clear Marketing plan
Develop a clear go-to-market strategy and marketing plan to attract new customers.
Insight
Looking at the competition, it was the human piece that was missing in an otherwise automated world. While OAD continued to invest in technology to stay ahead, they leaned into their best asset — their people. Their staff were exceptional and did so much more than just ship. OAD wanted their customers to know how their teams managed accounts, showed vendors how to increase sales, streamline inventory, and identify promotional opportunities. Their people knew how to maximize potential from the smallest to the largest beauty brands that ship in excess of one million packages per month.
Brand Identity & Digital Experience Overhaul
Simplifying core messaging and redesigning web UX to convert high-value leads
1.
Generic and bland
OAD’s website was generic and bland. There was little imagery and no storytelling about who they are and what they do. As a result, the website generated little to no traffic. OAD also did not have a marketing plan.
2.
Redesigned Clutter free design
The redesigned website fixes problems by clearing out the visual clutter, making text easy to read, making buttons pop, and giving beauty brand owners a clear, simple path to get in touch or request a quote.
RESULTS
Website Traffic Increased Users
357%
Website Traffic Increased New Users
376%
Website Traffic Increased Sessions
352%
BeautyX Summit
Knowing OAD was one of a few in their category at this show, they needed to make an impact so there could be no confusion as to who they are and what they do
01.
Cosmoprof Booth
The booth was strategically placed next to USPS as they share the same customer need-state. The new branding was launched, creating an immediate impact showcasing exactly who OAD was and also what they stood for — a team of warehouse fulfillment professionals with beauty logistics expertise.
The outcome
New Leads
Growth Rate
Category Put On Map