// Manforce Condoms //
Myra - India's 1st AI Brand Ambassador
BRAND OVERVIEW
About the Brand
Manforce Condoms is one of India’s most recognised sexual-wellness brands, known for challenging taboos while staying culturally aware. In a category where conversations around desire are often restricted, Manforce has consistently looked for bold, responsible ways to keep intimacy honest, modern, and relatable.
INDUSTRY
HEALTHCARE & OTC
Campaign Name
India's 1st AI Brand Ambassador
SERVICES
FILMS AND CAMPAIGNS, AI/3D/CGI
PROBLEM STATEMENT
The sexual-wellness category in India operates under constant cultural sensitivity. Conversations around desire are often avoided, and celebrities are increasingly hesitant to associate with condom advertising. Traditional endorsements were no longer scalable or reliable. Manforce needed a new kind of ambassador - one that could speak about desire freely, consistently, and without stigma.
THE SOLUTION
01.
Build India’s First AI Brand Ambassador
Manforce created Myra Kapoor, India’s first AI brand ambassador - designed to talk about desire with confidence, sensitivity, and intelligence. As an AI persona, Myra could be present in culture every day, adapt in real time, and communicate without fear of judgement or controversy.
02.
Let India Choose Her - The Contest
Instead of launching Myra upfront, Manforce partnered with FilterCopy to create India’s Most Desirable, a nationwide modelling contest celebrating confidence and modern Indian appeal.
Myra entered the contest as a regular participant - without disclosure, without bias. She competed alongside human contestants and was judged by real judges and the public. India voted for her and crowned her the winner - before knowing she was AI.
03.
The Launch Film & Reveal
Only after Myra won did Manforce reveal her true identity through a high-impact launch film. The reveal blended culture, creativity, and technology, introducing Myra not just as an ambassador, but as a new way for the brand to lead conversations around intimacy.
The film positioned Myra as bold, self-aware, and unapologetically modern - sparking widespread curiosity, debate, and conversation.
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RESULTS
Views
173M+
The launch film sparked nationwide curiosity and conversation, organically reaching over 173 million views across digital platforms without relying on celebrity amplification.
Organic Followers
5000+
Within weeks of launch, Myra built a strong organic follower base and generated widespread earned media coverage across news, marketing, and creator platforms, turning the campaign into a cultural talking point.
Campaign Costs
35% reduced costs
By replacing traditional celebrity endorsements with an AI ambassador, the campaign delivered significant cost efficiencies while maintaining scale, impact, and cultural relevance.
CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦
By letting the audience choose first and revealing later, Manforce turned a category challenge into a cultural breakthrough. Myra didn’t just redefine brand endorsement - she proved that when desire is expressed with intelligence and imagination, it becomes relatable, scalable, and future-ready.
Manforce didn’t just create Myra.
India crowned her.