We made browsing smart and sustainable, with Tech Mahindra
Tech Mahindra offers innovative and customer-centric digital experiences, enabling enterprises, associates and the society to Rise. They are a USD 5.1 billion organization with 126,200+ professionals across 90 countries, helping 1058 global customers including Fortune 500 companies.
Client
Tech Mahindra
Campaign
The Eco Engine - Save energy when you are not looking at the website.
We all can save electricity with smart consumer durables, but how about while accessing the internet?
Objectives
A website is the first impression our customers have of us. We aim to ensure that we clearly communicate our brand positioning and the services that we offer to them
Iot
This is how we launched it
For every 250 tweets of employees we revealed 25% of the website
Dual Mode
It was one of the world’s first website to run on ‘Dark mode’ by default
Brightness Control
Adjust the brightness as suited
Hibernate Mode
Save energy when you are not looking at your screen
Green Servers
Data centres used by hosting companies can use up a lot of energy impacting the environment. Many data centres waste a vast amount of energy running at maximum capacity around the clock while using less than 10% of the energy they pull off the grid. So we sought green web hosting using environment-friendly options.
Results
8 watts Saved in 24 hours of combined viewing
232% Increase in sessions
140% Increase in time spent
9% Drop-in bounce rate
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