Going by the motto “Making You Confident”, VLCC is the no.1 market brand offering personal care beauty products to consumers. Serving people across 11 countries, 153 cities and over 326 locations, it has become the most trusted brand in the highly competitive beauty market and has been recognized for its weight loss solutions and therapeutic approach to beauty treatments.

VLCC wanted to create brand awareness around the winter and wedding season through experiential product trials. However, in a competitive personal care beauty products market where every brand wanted to create awareness for their products, something out of the box needed to be thought of.

The real challenge was making the high quality products of the world renowned brand in personal beauty care reach the target market and popularize it. As no one wants to compromise on product quality, especially during winter and wedding season, we had to make people believe that VLCC deserved to be their no.1 choice across all ranges of personal care beauty products.

Words like happiness, fun, joy, celebration, family, glow, among many others come to mind when we think about ‘festivals’. We began a full-fledged festive campaign by integrating the word ‘glow’ with VLCC. What makes people glow - a great skin, good work and the happiness they see on the faces of their loved ones while giving and receiving gifts. Our approach was to tap into the interest of thousands and lakhs of people through a chain reaction and generate the interaction of people on social media.

The campaign was aligned to create the awareness of the brand by targeting the affinities. We made media banners and ran contests on social media to engage the target audience. People were asked to share their glowing story through videos and content. We used the #ShareAGlow and #BeNaturallyReady on Instagram and YouTube to increase VLCC’s popularity in an innovative manner.

Our rigorous campaign resulted in healthy interaction of people on social media and left close to 50 million digital footprints in just two months. It even caught the attention of 100+ famous YouTubers, active Instagrammers, and influential bloggers who shared their glowing stories on their social media handles. The stories of these influencers spread throughout their fan base giving a further boost to the campaign’s success.