IGNIS NEXA

Street art for the art of the street

Maruti Suzuki has always invested in experiences fuelled by innovations, forward thinking, and a commitment to bring the very best to Indian roads. From the day the iconic Maruti 800 was launched in 1983, the company has been spearheading a revolution of change, turning an entire country’s need for driving into its love for driving.

Through this campaign, we brought together the passion for driving that IGNIS invokes along with a street art specialist’s raw passion with a cutting edge VR experience to complement the tech-savvy nature of the brand.