Crocs

You think ugly is in. Every country is not the same.

Crocs believe that comfort is the key to happiness, and the legendary ‘Crocs-comfort’ makes the world a happier place, one pair of shoes at a time.

Client
Crocs
Campaign
Crocs - Indian Jibbitz
Live Website
https://shopcrocs.in/

Challenge

Crocs had 68% desirability but 32% consideration. 66% of consumers were neutral towards Crocs and only 25% of consumers considered CLOGS

Objective

We had two clear objectives

Drive overall brand consideration
Make Clog Cool

Approach

Come as you are – Drive Awareness about the campaign with a global face like Priyanka Chopra
Make Clogs the ‘in’ thing, relevant for consumers and creating occasions/properties to buy & wear them
Influencer Approach - Customising ‘Crocs-looks’ and boosting likeability

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