Center Fruit - Mood Ting Tong

To cater to the youth, we repositioned the brand from being irresistible to CHEER ME UP! We moved the category from being consumed ‘on-the-go’ to indoor occasions to curb boredom.

Center Fruit is one of Perfetti Van Melle’s flagship brands in the gum category in India. It was launched in 2005 as India’s first ever liquid filled, fruit-flavoured gum. Available in tantalising flavours, this gum is known for its lip-smacking, rib-tickling, irresistible taste. The splash of liquid bursting in the mouth will transport you to the wacky world of Center Fruit which makes your mood go Ting-Tong!