India
Delhi
Mumbai
Bengaluru
Catch launched its new positioning- Kyunki Khana Sirf Khana Nahi Hota, and on Mother's Day, they wanted to reinforce this positioning with the emotions a mother has when she cooks food for her kids.
This route was very different and bold as Catch has always taken a traditional route.
We took an offbeat approach where we showcased the emotions of a mother, who is mostly ostracised by the society.
